Front-line solutions

Our front-line solutions increase sales, reduce bad debt and improve customer relationships.

We can help front-line staff work with customers who have money management issues.  Training and bad debt costs will fall, while customer satisfaction and sales rise measurably.


Increase sales

Make it easy for front-line staff to identify and recommend appropriate products, services and action.

Reduce bad debt

Allow staff to quickly diagnose and address individual customers' money management problems.

Improve relations

Help staff work with all types of customers, whatever their level of life experience.

Customer solutions

Our customer solutions help banks capitalise on the personal money management market.

We can help banks address their customers' money management needs while achieving their strategic aims.  Our products help customers understand their spending, plan for the future and live within their means.


Increase income

Offer personal money management as an added-value service.

Up-sell and cross-sell through seamless integration with existing products and services.

Retain customers in a challenging market.

Reduce costs

Reduce bad debt by using our products in conjunction with existing debt management processes.

Encourage customers to switch to electronic payments, particularly contactless, by making their data more useful.

Present a positive image

Market using customer-friendly messages and products.

Show commitment to helping customers in difficult times.

Benefit from improved public and political perception.

Our approach

Our products and services are specifically and uniquely designed for the banking industry.

We provide solutions that target a consumer market with proven demand, but many unmet needs.  For the first time banks can effectively address and benefit from these opportunities.

We differ from other providers: Our business model and solutions leave banks in control of their customers and data.

We’re passionate about helping people get control of their money and believe that improved personal money management can benefit banks and their customers.

About us

We're an experienced team with background in retail banking and technology integration.

Good Economics' founders have wide-ranging backgrounds in retail banking and technology; with strategy, product and front-line experience.  They have worked for blue-chip companies, global consulting firms and start-ups.

Our team has experience of personal money management, banking services, software design and systems integration at many leading organisations, including Lloyds TSB, BT, Vodafone, Sainsbury's, Nielsen, bglobal and Accenture.


We would be delighted to hear from you.

If you are contacting us regarding new business, funding opportunities or a partnership, one of the founders will be in touch.

If you represent a bank, investor or potential partner, email:

For general or press information, email:

If you would like to work with us, email: